Operation Phantom Fury

Introduction The second battle of Fallujah was â€Å"code named† Operation Phantom Fury or Operation Al-Fjr. This war involved American, British and Iraqi states in November and December, 2004 in Fallujah, Iraq. The war of Fallujah was reported to have been the worst in the history of the US due to the nature of armory used, loss of human lives and destruction of physical infrastructure.Advertising We will write a custom research paper sample on Operation Phantom Fury- the Second Battle of Fallujah specifically for you for only $16.05 $11/page Learn More The battle of Fallujah was fought solely against insurgents and militia rather than the forces of Sadam’s regime. This war’s aim was to put an end to the control of the city of Fallujah by enemy insurgents and also to capture the leader of insurgents, Abu Musab Al- Zarqawi (Ross n.d)i. The unified army realized success in the battle field due to the wise and skilled leadership of Ric hard Natonski who was head of the United States Marine Corps. LTG Richard Natonski was a retired veteran who specialized in war tactics especially those used in the Middle East by Arab militia and insurgents. His expertise and knowledge provided the techniques necessary for the winning of the bloody second war of Fallujah. His techniques in war enable him to gather intelligence information of what the enemies were planning to do including the nature of their preparations. The first battle of Fallujah had been waged in April, 2004 to eliminate the insurgent elements that had killed the Black Water Security team and also reclaim Fallujah from the control of enemy combatants. The state of Iraq wanted the city of Fallujah to be controlled by the citizens of Iraq. The war ended but the civilians of Iraq were not successful in keeping the insurgents away. By September, the number of insurgents had grown to five thousand and the city was once put under militia control. (Karon n.d)ii.The co mbat tactics used in the first war were successful but they did not ensure the control of the city. The decisions made during the first war of Fallujah made the city even more vulnerable to insurgents and within a short period, insurgents had secured the city again. The decisive tactical decisions made by LTG Natonski ensured that the insurgents were permanently eliminated and the city was recaptured and maintained by the coalition forces.Advertising Looking for research paper on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Thesis statement A significant correlation exists between effective and efficient war strategies and positive outcomes which include winning a war as evidenced by the techniques employed General Natonski in the war of Fallujah. Analysis of lieutenant General Natonski’s performance in the winning of The Second War of Fallujah LTG Richard Natonski had served in the military since 1973. He was appointed as an observer in the United Nations Truce Supervision Organization in the Middle East. He served as a commander of the Marine Expedition Unit in Kuwait. He was the commander of the 2nd Marine Expedition Brigade in support of Operation Iraqi Freedom and fought in the Battle of Nasiriyah in 2003. These deployments into the Middle East gave him a clear interpretation of the combat tactics employed by Arab insurgents. This fact made him learn their strengths and weaknesses and how to take advantage of the enemies’ weaknesses. Natonski had also learnt new combat tactics that he could use in war to conquer and out do the techniques employed by the insurgents (Ross n.d)iii . LTG Natonski used a combat diversion tactic that distracted the insurgents from a coordinated attack. One of the battalion troops, Regimental Combat Teams (RCT) 1 had settled in the North of the city of Fallujah and this gave the enemy combatants and jihadist fighters an impression that the coalition forces were p lanning an imminent attack from the South. The other troops surrounded the city with the assistance of the Black Watch Battalion. The rest of the battalions attacked the city of Fallujah from the West and North where they captured and secured the villages along the River Euphrates and also the Jurf Kas Sukr Bridge. This distraction combat technique was commanded by the LTG Nantonski. He knew that the insurgents had fully prepared for the battle from the North therefore exposing their other points of vulnerability. His intelligence was supported by use of overhead imagery and unmanned aerial vehicles that showed the training activities of the insurgents using live ammunitions and also the layout of their offensive and attack strategies. The LTG ordered the establishment of checkpoints to and from the city. This fact ensured that the insurgents would not flee but allowed the civilians to move out of the battle ground. The leaders of the insurgent militia including Abu Musab Al- Zarqaw i managed to escape even before the battle started. This fact however ensured that many of the insurgents would remain in the city of Fallujah. Males who had attained the â€Å"military age† who moved among the civilians as they evacuated were turned back. This aspect was executed to ensure that the insurgents would not escape.Advertising We will write a custom research paper sample on Operation Phantom Fury- the Second Battle of Fallujah specifically for you for only $16.05 $11/page Learn More The LTG’s mission was to deal with the insurgents so that in future, there would be no more insurgency in the area. This fact made it impossible for the militants to flee Fallujah ( Rick n.d)iv. The insurgents had grown in number and included foreign mujahedeen fighters who were Filipino, Chechen, Saudi, Iranian, Syrian, Libyan and the native Iraqis. They had sophisticated weapons like IEDs, booby traps and advanced small arms. They learnt the comba t tactics of the US military of securing roof tops and therefore, they built stairs made of bricks leading to the roofs and created paths into the kill zones. They had jersey barriers and dug trenches and tunnels as defensive techniques. All the strategies of the insurgents were however countered by the coalitions’ 13500 troops. The troops were better equipped and were accompanied by heavy cavalry; artillery, air, support, and armored battalions which had tanks and other light armored battle vehicles. The number of the troops was overwhelming to the insurgents and this number made it possible for the forces to surround the city and attack it from different directions (Rick n.d)v. The LTG also commanded air strikes and intense artillery barges as the first action during the first night of the battle. These strikes reorganized, confused and spoiled the battle strategies of the insurgents but gave the Six Army, marine and Iraqi battalion protection as they invaded and attacked t he city. The coalition had a platoon that provided reconnaissance and oversaw the operations to the end. This battle tactic made attacks by the coalition forces easier and the subsequent strategies by other military battalions ensured that the insurgents were totally subdued (Bellavia n.d)vi. The US military was known for the tactics of seizing the roof tops of high buildings so that it could gain a better view of their enemies (Schaepdrijver 2013, 13). This tactic was however not employed by the military although the enemy combatants had prepared for it and sealed all the stairwells by using bricks. This unpredictable tactic got the insurgents unaware and their preparations were derailed.Advertising Looking for research paper on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The coalition’s military arm later conducted a search in the city where they found hidden armory. They came across training sites that had literature and layouts of their combat operations, tactics and ambush sites. By securing these cache sites, the insurgents were cut off from the supply of weapons and ammunition (Lowry 2010, 27). The literature made the insurgents’ attacks, combat techniques and tactics more predictable and this gave the coalition forces time to prepare for their counter offensive. The battalions also attacked the main train station in the city of Fallujah. The train was used as a check point for enemies. Many of the foreign insurgents entered the city through the train stations and therefore, attacking the train stations would ensure that there would be no more reinforcements of the enemy combatants in the city and also the trapped insurgents would not also flee (Camp n.d)vii. The participation of the Iraqi forces and the improvement of the coaliti on forces by local Iraqi interpreters made it easier to identify locations of insurgent strongholds (Ricks 2007, 9). The Iraqi forces knew the terrain well and had knowledge of the strongholds of the insurgents and their fighting techniques and capabilities. The use of locals in the war made it easier since they provided information on the strengths and weak points of the insurgents. This fact gave the coalition forces an opportunity to develop a unique offensive tactic that would counter the enemy combatants and be successful. This aspect gave them a lot of insight and interpretation of the moves of the enemy combatants (Lowry n.d)viii . Certain civilians reported that the coalition forces used unusual weapons during the war. War analysts claimed that the coalition forces used white phosphorus and MK-77 bombs that were similar to napalm (Hopkins 2009, 15). These incendiary weapons proved to be versatile and destructive to the humanity and environment. They served as potent psycholo gical weapons that had harmful effects on the insurgents and were used to â€Å"flush them out† of their hideouts that included bunks, trenches and spider traps. This tactic of using unusual weapons actually put fear in the enemy combatants making it easier to capture them (Camp n.d)ix. All these decisive tactics employed by Nantonski led to the recapture of Fallujah. This aspect was necessitated by good leadership shown through the various ranks of the coalition forces. These commands came from LTG Richard Natonski. Outcome of the Second Battle of Fallujah The intensity of the fighting ended after nine days of battle which was the 13th of November. The coalition forces lost over a hundred soldiers and more than six hundred others survived but sustained gun wounds. The estimation of the enemy combatants killed varied since there was no accurate number of the total insurgents during the beginning of the war. Estimates showed that more than 1400 insurgents were killed and about 1300 of them were taken captive. The Red Cross and Red Crescent Societies also estimated that about 800 civilians were also killed in the process. The operation also displaced about 200,000 civilians who went to live elsewhere in Iraq (Ricks n.d)x. The Second Battle of Fallujah however proved to be less challenging than the kind of engagement that the coalition forces had been expecting. Most of the foreign combatants, mujahedeen fighters and jihad foreign fighters were believed to have fled the city of Fallujah before the commencement of the military assault along with the leaders of the militias leaving only the native Iraqi fighters behind. The mission’s objective was to kill or capture all enemy combatants so that future insurgency would not occur again. The insurgency included foreign fighters who ultimately fled and the local fighters were the ones who were killed and captured. The tactic of establishing checkpoints to ensure that the militants were trapped in the city was therefore not as effective as expected (Camp n.d)xi. Given that the war of Fallujah was considered as the most deadly and bloodiest combat in history, the number of deaths from both parties was expected to be higher than other battles ever fought. This aspect was however not experienced in the case of this battle. The coalition forces experienced a very small number of deaths than expected and this was possible due to the use of decisive tactics used in the offensive combat (Ricks n.d)xii. The mission command ensured minimum causalities from the coalitions’ forces but maximum destruction of the enemy combatants (Connolly 2013, 23). This fact however also led to destruction of infrastructure, loss of basic amenities like power and water and also civilians’ lives were lost. Conclusion Tactical combat by use of modern combat technologies both at sea, land and air and also the use of counter measures like traps and other explosives usually served to limit the extent o f force projection and aggression. The success of a battle or war was measured by the attainment of the battle’s objectives and sustainability of the intended goal (Bellavia 2008, 12). The significance of this analysis was to conceptualize tactical decisions and strategies that were employed in winning this war and the fact that the strategies can also be applied elsewhere if a similar situation may occur in future. The role played by LTG Richard Natonski in commanding the coalition battalions was vital because his knowledge of combat tactics and that of the insurgents in the Middle East made it easier for him to come up with tactics that could work to his advantage. In reality, the combat techniques used during the war by the coalition forces gave them an advantage over the insurgents. The war tactics that Nantonski used served to avert the loss of many lives of civilians and the military. The strategies helped in ending the war in a fast way because they were effective and efficient. The extent of the war did not cause a lot of damage to the infrastructure thanks to Nantonski’s familiarity with war techniques. The evaluation of the war of Fallujah shows that tactical advantage is better than deployment of massive military force. Bibliography Bellavia, David. House to House: A Tale of Modern War. New York City, USA: Pocket Books, 2008. Connolly, James. â€Å"Mauvaise Conduite: Complicity and compatibility in the occupied Nord, 1914-1918.†Journal of War Studies 4, no.1 (2013),  https://www.tandfonline.com/doi/abs/10.1080/19475020.2012.761382?journalCode=rfww20 . Hopkins, Burke. An Introduction to Criminological Theory (3rd ed), Gloucester, UK: Willan Publishing, 2009. Lowry, Richard. New Dawn: The Battles for Fallujah. California, USA: Savas Beatie 2010. Ricks, Thomas. Fiasco: The American Military Adventure in Iraq. Westminster, UK: Penguin, 2007. Schaepdrijver, Sophie. â€Å"Military occupation, political imaginations, and the First W orld War.† Journal of World War Studies 4, no.1 (2013). Footnotes Ross Brian (@brianross) (24 September 2004). â€Å"Tracking Abu Musab Al-Zarqawi†. ABC News. Retrieved Karon, Tony (8 November 2004). â€Å"The Grim Calculation of Retaking Fallujah†. Time. Retrieved Ross i Ricks, Thomas E. (2007). Fiasco: The American Military Adventure in Iraq, 2003–2005. Penguin. (2007). pp. 343–346. ISBN 0-14-303891-5 Refer to iv Bellavia, David House to House: A Tale of Modern War. Pocket Books (2008). p. 336. ISBN 1-84739-118-4 Dick Camp Operation Phantom Fury: The Assault and Capture of Fallujah, Iraq, (2009) (ISBN 978-0-7603-3698-4) Lowry, Richard S. New Dawn: The Battles for Fallujah. Savas Beatie (2010). p. 20. ISBN 1-932714-77-4 Refer to Dick Camp Refer to Dick Camp Refer to Dick Camp Refer to Rick Thomas This research paper on Operation Phantom Fury- the Second Battle of Fallujah was written and submitted by user Reece Wooten to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sample Essay to Compare Contrast Dogs and Cats Grade

Sample Essay to Compare Contrast Dogs and Cats GradeA sample essay to compare contrast dogs and cats is used in a graduate level course that requires students to develop a sample of one hundred essays on different topics. By presenting students with this task, the course director is testing their comprehension and creativity. In this article I discuss how this task is presented, what it consists of, and how students can use it.The one hundred essays will be divided into six topics. Each topic will consist of two parts: a preamble and a conclusion. In the preamble students will write a short essay that summarizes their introduction and provides a summary of their three options for each of the two themes.The essay should not include any written communication skills, only paragraphs and basic sentences. There is nothing wrong with using an essay that has been prepared by a tutor, but this sample essay to compare contrast dogs and cats is designed to compare two distinct animals. Student s should be able to identify one animal in terms of its appearance, behavior, and temperament. For example, the dog could be described as 'adorable' and the cat as 'cute.'In order to compare the traits of the two animals, the essay must provide a descriptive and factual account of the characteristics of the dogs. In addition, the descriptions must be specific enough to prove to the reader why the dog or cat is better than the other.One of the main elements of a final document is the thesis statement. It is used to provide the reader with an objective statement about the topic. It should include both positive and negative information, but may also state facts that have no direct bearing on the topic.As I mentioned above, the essay in this sample document is used as a grading tool to determine the students' ability to comprehend the topic. A grade is assigned on a scale from one to five. It is important to remember that there are no exact guidelines for what is an acceptable grade bec ause grade inflation is not very prevalent at this time.Students who do not write a well-structured thesis statement will be ranked lower than students who have one. The process is simple, yet it is important to keep in mind that one cannot memorize material, write essays, and grade essays at the same time. Keep this in mind if you find yourself struggling.

50 Problem Words and Phrases

50 Problem Words and Phrases 50 Problem Words and Phrases 50 Problem Words and Phrases By Mark Nichol Oh, what a tangled web we weave when first we practice to conceive written communication. So many pairs or trios of words and phrases stymie us with their resemblance to each other. Here’s a quick guide to alleviate (or is it ameliorate?) your suffering: 1. a while / awhile: â€Å"A while† is a noun phrase; awhile is an adverb. 2. all together / altogether: All together now â€Å"We will refrain from using that two-word phrase to end sentences like this one altogether.† 3. amend / emend: To amend is to change; to emend is to correct. 4. amount / number: Amount refers to a mass (â€Å"The amount saved is considerable†); number refers to a quantity (â€Å"The number of dollars saved is considerable†). 5. between / among: The distinction is not whether you refer to two people or things or to three or more; it’s whether you refer to one thing and another or to a collective or undefined number â€Å"Walk among the trees,† but â€Å"Walk between two trees.† 6. biannual / biennial: Biannual means twice a year; biennial means once every two years. 7. bring / take: If it’s coming toward you, it’s being brought. If it’s headed away from you, it’s being taken. 8. compare to / compare with: â€Å"Comparing to† implies similarity alone; â€Å"compare with† implies contrast as well. 9. compliment / complement: To compliment is to praise; to complement is to complete. 10. comprise, consist of / compose, constitute: Comprise means â€Å"include,† so test by replacement â€Å"is included of† is nonsense, and so is â€Å"is comprised of.† The whole comprises the parts or consists of the parts, but the parts compose or constitute the whole. 11. connote / denote: To connote is to convey (â€Å"Air quotes connote skepticism or irony†); to denote is to specify (â€Å"A stop sign denotes the requirement to halt†). 12. continual / continuous: Continual events are frequently repeated, or intermittent. Continuous events are uninterrupted, or constant. 13. credible / credulous: To be credible is to be authoritative; to be credulous is to be gullible. 14. deserts / desserts: If you eat only cake, pie, ice cream, and the like, you eat just desserts. If you have it coming to you, you get your just deserts as well. (However, the connotation is negative, so hit the gym.) 15. different from / different than: The former phrase is preferred in formal writing; but â€Å"differently than† is always correct usage. 16. discreet / discrete: Discreet means â€Å"subtle†; discrete means â€Å"separate.† (â€Å"He discreetly reminded them of their discrete meanings.†) 17. each other / one another: â€Å"One another† is preferred in formal writing when more than two of something are being discussed. 18. economic / economical: Economic refers to the science of economics; economical suggests frugality. 19. elemental/elementary: What’s elemental is essential or integral to nature; what’s elementary is basic. 20. ensure / insure / assure: To ensure is to guarantee, to insure is to indemnify, and to assure is to comfort or convince. 21. epidemic / endemic / pandemic: An epidemic is the outbreak of disease in a limited place and time; an endemic disease is a recurring one peculiar to a place or population; a pandemic is pervasive over a wide geographical area. 22. forgo / forego: To forgo is to go without; to forego is to go before (and is generally used only in the forms foregoing and foregone, which are themselves rare). 23. gibe / jibe / jive: To gibe (soft g, as in gym) is to taunt or insult (though jibe is an alternate spelling), to jibe with is to coincide or fit, to jive is to deceive. 24. historic / historical: Something historic is remarkable for its impact on history; something historical is simply an event in history. 25. home in / hone in: To home in is to close in; to hone in is to confuse one word for another. (â€Å"Hone in† has no meaning.) 26. jealousy / envy: Jealousy is resentment; envy is covetousness. 27. lay / lie: Lay is transitive, associated with a direct object â€Å"Lay that pencil down.† â€Å"Yesterday, I laid that pencil down.† â€Å"That pencil has been laid down.† Lie is intransitive, not so associated â€Å"Lie down.† â€Å"Last night, I lay down.† â€Å"It was my plan to have lain down already. 28. leach / leech: To leach is to dissolve by percolation; to leech is to remove blood with a leech or to exhaust; as a noun, it means a parasitic worm or the human figurative equivalent, or the edge of a sail (also spelled leach). 29. libel / slander: Libel is written defamation; slander is the spoken equivalent. 30. may / might: May refers to factual or possible; might is appropriate for the hypothetical or counterfactual. 31. nauseous / nauseated: To be nauseous is to cause sickness. To be nauseated is to feel sick. 32. notable / noticeable / noteworthy: Something notable is worthy of note. Something noticeable is capable of being noticed. Noteworthy is a synonym of notable, though the former implies the unusual and the latter the commendable. 33. partly / partially: Partly means â€Å"in part†; partially means â€Å"incomplete† or, rarely, is an antonym for unfairly. 34. peak / pique: To peak is to reach the pinnacle; to pique is to arouse interest or to bother. 35. people / persons: People has assumed primacy; persons is reserved mostly as a synonym for bodies (â€Å"those belongings carried on their persons†). 36. persuade / convince: To persuade someone is to motivate them to do something; to convince someone is to lead them to understand or believe. 37. predominantly / predominately: Both forms are correct, but predominantly predominates. 38. purposely / purposefully: What’s done purposely is done on purpose; what’s done purposefully is done with a purpose. 39. regrettably / regretfully: Regrettably is a synonym for unfortunately; regretfully means just that full of regret. 40. repetitive / repetitious: Both terms have acquired a negative connotation, but the former retains a more neutral meaning. 41. sensual / sensuous: Sensual has an erotic connotation; sensuous refers more neutrally to what is pleasurable to the senses. 42. since / because: Informally, these terms are interchangeable, but in formal writing, since should be used only to refer to time. 43. stationary / stationery: To be stationary is to stand still; stationery refers to letter-writing materials. 44. that / which: That is used restrictively (â€Å"The pencil that is sharp† among more than one pencil, the one with that characteristic); which is employed nonrestrictively (â€Å"The pencil, which is sharp† one pencil alone, possessing that characteristic). The distinction is rarely observed other than in American English. 45. tortuous / torturous: A tortuous experience is a winding one; a torturous one is painful. 46. transcript / transcription: A transcript is a thing; a transcription is the process of creating it. 47. verbal / oral: Verbal refers to both written and spoken communication, but oral is useful for distinguishing the latter from the former. 48. while / although / whereas: Informally, while is a synonym for the other two terms, but in formal writing it should be reserved for temporal connotations. 49. wreak / wreck: These terms do not share etymological origin; you wreck a party, but you do so by wreaking havoc. 50. whether / if: Both words are correct in expressing a choice, but the former is more appropriate in formal writing (â€Å"I can’t decide whether to go†), whereas the latter is better reserved for reference to possibility or probability (â€Å"I’ll go if you do†). Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:50 Handy Expressions About Hands50 Diminutive Suffixes (and a Cute Little Prefix)Sentence Adverbs

Internet Strategies Essay Example | Topics and Well Written Essays - 500 words

Internet Strategies - Essay Example Drawing upon this idea, Treese and Stewart (1998) assert that the internet offers two key sources of value – the ability to transform customer relationship and the ability to displace traditional sources of business value. They suggest four key competitive internet-marketing strategies – the Channel Master, Customer Magnet, Value Chain Pirate, and the Digital Distributor. Channel Master strategy opens up new channels to the customers on the internet. It facilitates better customer service including delivery of products. The customers are directly connected to the companies offering the products and the services. Amazon.com is an example of how a virtual storefront is available to the buyers (Webonomics). Customers have the flexibility to choose the hours of business. Ghosh emphasizes that companies can master their internet channels by providing the same level of service as they would in person. This strategy helps the customer to track the status of delivery too. The Customer Magnet helps the companies to focus on a specific type of product or service. They then become dominant players in the field, have controlling access to customers and define the business rules. Customers are attracted through meeting knowledge needs and then a virtual community is formed of the people who share similar interests. Tripod has used this strategy and is able to provide online sales to its customers. The Value Chain Pirate on the other hand, is very useful in eliminating the intermediaries or the cybermediaries or the existing distributor chain. It helps fight competition. The costs are lowered because the agents’ remuneration can be done away with. The travel trade benefits immensely as most airlines have reduced their agents’ commissions. As Ghosh states, in pirating its value chain, publishers can bypass retailers or distributors

Why businessman need to know about young people's buying behavior Essay

Why businessman need to know about young people's buying behavior - Essay Example The paper intended to trace the important trends shaping the buying behaviour of young people and the possible repercussions of ignoring these trends and their outcomes, by businessmen. It ought to be mentioned that collectively speaking, the researched sources agreed upon attributing people affiliated to the age group 15-30 years as being classified to be considered ‘young’. Approach To meet the objectives envisaged in the purpose statement of this paper, the research scholar resorted to an exhaustive study and analysis of the available academic and media sources to recognize the salient trends influencing the young consumers, an ignorance of which could have a detrimental impact on the modern businesses. The sources resorted to for research purposes included books, journals and print publications like news papers and magazines. The intentional approach was to correlate the varied facts in the research sources so as to identify the prominent trends having an impact on t he buying behaviour of the modern young consumers, and with which the contemporary businessmen need to be conversant with. In a theoretical context, this general review attempted to initiate a research and study into the factors influencing young buyers and their repercussions for the businesses aiming at targeting young customers. Findings. The research paper came to the conclusion that the buying behaviour of the modern youth is being shaped by multiple socio-economic trends. The businesses can immensely benefit by being cognizant of these trends and by responding to their impact on the young buyers. Limitations As this paper is based on the views and conclusions culled from varied academic and media sources, the conclusions drawn may tend to differ from the general views and opinions of the established authorities on the topic under consideration. Besides, since most of the sources referred to, belonged to varied time periods, the conclusions drawn may not represent the current and up to date opinions. Practical Implications This paper may prove informative and insightful to the businesses interested in attracting and influencing young buyers. Value This paper is unique in the sense that very few researchers have attempted to delineate the varied trends influencing the young consumers, and their implications for the businesses and corporations. Key Words: Young People, Consumption, Behaviour, Trends, Buying, E-Commerce 1.0 Introduction In a very conservative and traditional context, businessmen used to focus on the consumers lying between the age group 30 and 45. However, things have changed in the last two decades, in the sense that more and more young people are entering the markets as potential buyers (Michman et al., 2003). One simply cannot accept the fact that consumerism and the material aspects of life are confined merely to the older generation. Actually, the young people of today are much more in tandem with the varied aspects of consumerism and materialism. In this context, it has become imperative for the businessmen to understand and have a pragmatic insight into the buying behaviour of the young people, so that they can target their marketing strategies and business plans as per the needs and aspirations of this potent and influential consumer segment. It is a must for the busines smen to understand as to how the young consumers perceive and value their products and services. Realistically speaking, the more competition oriented and proactive businessmen are already in the process of narrowing down their focus on the young consumers. Yes, to a great extent, the young people of today are more receptive of and vulnerable to varied promotional and advertising approaches (O’Shaughnessy & O’

Fashion Marketing of Sephora Essay Example for Free

Fashion Marketing of Sephora Essay It is a member of LVMH group that surrounds the most influential indulgence brands from all over the world. Currently, it’s the retailer of perfumes and cosmetics in US and the second largest is in Europe. It also offers the latest beauty trends, tips from the experts and whole selection of creative gifts. Its commitment to excellence in quality and customer service and well trained and dedicated employees. Sephoras targeting market: Females and Males of any age and race. Celebrities and socialites have a major impact on todays society. When Sephora comes out with new products, trends and make up ideas they know that we cannot resist being that almost everyone in society strives for a flawless look. Sephora cosmetics have keen eye when on latest fashion trends when producing their products. They have such a keen eye because they know that as time goes on and generations past fashion changes. Sometimes fashion moves forward and sometimes the fashion of today are trends seen yesterday. Whichever way you look at it Sephora knows our lifestyles change so they make sure their products change to accommodate our way of living. Demographic factors: Race: All around the world you find and you see different people of different races, cultures and languages. Because of the diversity in our society Sephora makes products that go with all skin types. Age:Â   Sephora has a huge selection of make- up being that the ages of their customers range from 10 and up. For the younger generation, Sephora has a huge selection of Lip balms, lotions and nail polishes. For teens, Sephora has a huge selection of everything ranging from Lipstick, Lip-gloss, Blush, Eye shadow, and Mascara etc.

Forensic Science and its Growing Popularity Essay -- essays papers

Forensic Science and its Growing Popularity People all around the world are becoming interested in forensic science. Students across the nation are taking courses in this very popular science. Many colleges are adopting classes and majors just for it. Why has this science become so popular? Is it because of the lack of people in the field now, and the overwhelming job opportunities that come with a degree in forensic science? Is it because the field is so interesting, and catchy that everyone is flooding to be in the programs? Or is the recent growth of this field due to the numerous television and media coverage of the subject? One thing is for sure, people really are starting to get interested in this field, and it is getting bigger by the second. Forensic science, what is it exactly? Forensic Science is any aspect of any area of science that could be called into question in a court of law, as it relates to the law (http://home.earthlink.net/~thekeither/Forensic/forsone.htm). There are different areas of forensic science, and different jobs that people do. There is the crime scene investigator, as shown in the hit television show CSI: Crime Scene Investigation. They search a crime scene, collect evidence, tag/bag evidence, and analyze it. Forensic photographers take pictures at crime scenes. Forensic psychiatry and profiling is where you diagnose and treat people with mental illnesses, and where you make a personality profile of the criminal from gathering information from the crime scene. And firearms and toolmark identification, another type of forensics, is matching bullets to guns, explosives, and other weapons. These are just a few of the many different positions and jobs out there that deal with fore... ...ary 28, 2005, from The Washington Post database. Forensic science web pages. (1997). http://home.earthlink.net/~thekeither/Forensic/forsone.htm Gross, Jane. (2002). In latest science classes, dead men do tell tales. The New York Times A.1. Retrieved February 28, 2005, from The New York Times database. Richardson, Tyrone. (2005). Forensics is a favorite course: high school classes in forensic science are increasing, thanks in part to the popularity of crime scene investigation television shows. The Sun 1.G. Retrieved April 26, 2005, from The Sun database. Rockoff, Jonathan, D. (2003). Forensic science is a hot new thing: Career: Intrigued by TV shows and real life trials, students are clamoring for and getting high school and college courses in crime scene investigation. The Sun 1. A. Retrieved February 27, 2005, from The Sun database.