Internet Strategies Essay Example | Topics and Well Written Essays - 500 words

Internet Strategies - Essay Example Drawing upon this idea, Treese and Stewart (1998) assert that the internet offers two key sources of value – the ability to transform customer relationship and the ability to displace traditional sources of business value. They suggest four key competitive internet-marketing strategies – the Channel Master, Customer Magnet, Value Chain Pirate, and the Digital Distributor. Channel Master strategy opens up new channels to the customers on the internet. It facilitates better customer service including delivery of products. The customers are directly connected to the companies offering the products and the services. Amazon.com is an example of how a virtual storefront is available to the buyers (Webonomics). Customers have the flexibility to choose the hours of business. Ghosh emphasizes that companies can master their internet channels by providing the same level of service as they would in person. This strategy helps the customer to track the status of delivery too. The Customer Magnet helps the companies to focus on a specific type of product or service. They then become dominant players in the field, have controlling access to customers and define the business rules. Customers are attracted through meeting knowledge needs and then a virtual community is formed of the people who share similar interests. Tripod has used this strategy and is able to provide online sales to its customers. The Value Chain Pirate on the other hand, is very useful in eliminating the intermediaries or the cybermediaries or the existing distributor chain. It helps fight competition. The costs are lowered because the agents’ remuneration can be done away with. The travel trade benefits immensely as most airlines have reduced their agents’ commissions. As Ghosh states, in pirating its value chain, publishers can bypass retailers or distributors

Why businessman need to know about young people's buying behavior Essay

Why businessman need to know about young people's buying behavior - Essay Example The paper intended to trace the important trends shaping the buying behaviour of young people and the possible repercussions of ignoring these trends and their outcomes, by businessmen. It ought to be mentioned that collectively speaking, the researched sources agreed upon attributing people affiliated to the age group 15-30 years as being classified to be considered ‘young’. Approach To meet the objectives envisaged in the purpose statement of this paper, the research scholar resorted to an exhaustive study and analysis of the available academic and media sources to recognize the salient trends influencing the young consumers, an ignorance of which could have a detrimental impact on the modern businesses. The sources resorted to for research purposes included books, journals and print publications like news papers and magazines. The intentional approach was to correlate the varied facts in the research sources so as to identify the prominent trends having an impact on t he buying behaviour of the modern young consumers, and with which the contemporary businessmen need to be conversant with. In a theoretical context, this general review attempted to initiate a research and study into the factors influencing young buyers and their repercussions for the businesses aiming at targeting young customers. Findings. The research paper came to the conclusion that the buying behaviour of the modern youth is being shaped by multiple socio-economic trends. The businesses can immensely benefit by being cognizant of these trends and by responding to their impact on the young buyers. Limitations As this paper is based on the views and conclusions culled from varied academic and media sources, the conclusions drawn may tend to differ from the general views and opinions of the established authorities on the topic under consideration. Besides, since most of the sources referred to, belonged to varied time periods, the conclusions drawn may not represent the current and up to date opinions. Practical Implications This paper may prove informative and insightful to the businesses interested in attracting and influencing young buyers. Value This paper is unique in the sense that very few researchers have attempted to delineate the varied trends influencing the young consumers, and their implications for the businesses and corporations. Key Words: Young People, Consumption, Behaviour, Trends, Buying, E-Commerce 1.0 Introduction In a very conservative and traditional context, businessmen used to focus on the consumers lying between the age group 30 and 45. However, things have changed in the last two decades, in the sense that more and more young people are entering the markets as potential buyers (Michman et al., 2003). One simply cannot accept the fact that consumerism and the material aspects of life are confined merely to the older generation. Actually, the young people of today are much more in tandem with the varied aspects of consumerism and materialism. In this context, it has become imperative for the businessmen to understand and have a pragmatic insight into the buying behaviour of the young people, so that they can target their marketing strategies and business plans as per the needs and aspirations of this potent and influential consumer segment. It is a must for the busines smen to understand as to how the young consumers perceive and value their products and services. Realistically speaking, the more competition oriented and proactive businessmen are already in the process of narrowing down their focus on the young consumers. Yes, to a great extent, the young people of today are more receptive of and vulnerable to varied promotional and advertising approaches (O’Shaughnessy & O’

Fashion Marketing of Sephora Essay Example for Free

Fashion Marketing of Sephora Essay It is a member of LVMH group that surrounds the most influential indulgence brands from all over the world. Currently, it’s the retailer of perfumes and cosmetics in US and the second largest is in Europe. It also offers the latest beauty trends, tips from the experts and whole selection of creative gifts. Its commitment to excellence in quality and customer service and well trained and dedicated employees. Sephoras targeting market: Females and Males of any age and race. Celebrities and socialites have a major impact on todays society. When Sephora comes out with new products, trends and make up ideas they know that we cannot resist being that almost everyone in society strives for a flawless look. Sephora cosmetics have keen eye when on latest fashion trends when producing their products. They have such a keen eye because they know that as time goes on and generations past fashion changes. Sometimes fashion moves forward and sometimes the fashion of today are trends seen yesterday. Whichever way you look at it Sephora knows our lifestyles change so they make sure their products change to accommodate our way of living. Demographic factors: Race: All around the world you find and you see different people of different races, cultures and languages. Because of the diversity in our society Sephora makes products that go with all skin types. Age:Â   Sephora has a huge selection of make- up being that the ages of their customers range from 10 and up. For the younger generation, Sephora has a huge selection of Lip balms, lotions and nail polishes. For teens, Sephora has a huge selection of everything ranging from Lipstick, Lip-gloss, Blush, Eye shadow, and Mascara etc.

Forensic Science and its Growing Popularity Essay -- essays papers

Forensic Science and its Growing Popularity People all around the world are becoming interested in forensic science. Students across the nation are taking courses in this very popular science. Many colleges are adopting classes and majors just for it. Why has this science become so popular? Is it because of the lack of people in the field now, and the overwhelming job opportunities that come with a degree in forensic science? Is it because the field is so interesting, and catchy that everyone is flooding to be in the programs? Or is the recent growth of this field due to the numerous television and media coverage of the subject? One thing is for sure, people really are starting to get interested in this field, and it is getting bigger by the second. Forensic science, what is it exactly? Forensic Science is any aspect of any area of science that could be called into question in a court of law, as it relates to the law (http://home.earthlink.net/~thekeither/Forensic/forsone.htm). There are different areas of forensic science, and different jobs that people do. There is the crime scene investigator, as shown in the hit television show CSI: Crime Scene Investigation. They search a crime scene, collect evidence, tag/bag evidence, and analyze it. Forensic photographers take pictures at crime scenes. Forensic psychiatry and profiling is where you diagnose and treat people with mental illnesses, and where you make a personality profile of the criminal from gathering information from the crime scene. And firearms and toolmark identification, another type of forensics, is matching bullets to guns, explosives, and other weapons. These are just a few of the many different positions and jobs out there that deal with fore... ...ary 28, 2005, from The Washington Post database. Forensic science web pages. (1997). http://home.earthlink.net/~thekeither/Forensic/forsone.htm Gross, Jane. (2002). In latest science classes, dead men do tell tales. The New York Times A.1. Retrieved February 28, 2005, from The New York Times database. Richardson, Tyrone. (2005). Forensics is a favorite course: high school classes in forensic science are increasing, thanks in part to the popularity of crime scene investigation television shows. The Sun 1.G. Retrieved April 26, 2005, from The Sun database. Rockoff, Jonathan, D. (2003). Forensic science is a hot new thing: Career: Intrigued by TV shows and real life trials, students are clamoring for and getting high school and college courses in crime scene investigation. The Sun 1. A. Retrieved February 27, 2005, from The Sun database.

Internet, or computers is a new necessity Essay

This paper asserts that the Internet is not a luxury anymore in everyday life, hence it is has become a new necessity and that the Internet today benefits many aspects of life physically, economically and socially. This paper will prove these assertions with evidence and counterarguments by overcoming by at least one argument that may forwarded against. Starting with physical reason, it is argued by some that Internet is should only be used by those in the office and those who have the luxury of time and money. Computers which are means to access the Internet are needed only if one has money is the justification of some. This may have been the result a survey conducted for the Americans (Pew Research Center, 2006) where the respondents were all rich and therefore they can afford to have computers that would eventually lead them to have a continuous access in the Internet. If one ask a group of people who have no money, will they then answer the same thing or will they answer that they also need the internet only that they cannot afford? This paper believes the second argument that the lack of money in the meantime is equivalent to absence of need. This is argument may be the result the of movement to give one laptop for each child by a non government organization despite the utter lack of money of every child to have the access to the internet. The hidden reason is the indispensability of having to be linked to the world to benefit from the knowledge economy. The lack of money should not be therefore a reason recognize that the need is not there. To further support this counter argument is the belief that a hungry man who cannot afford to eat does not mean that he or she does not need the food the food anymore. What the hungry do is to find the means in order to have that food. For economic reason, it is argued by some that access to the Internet via computers should only be accessed by those who have financial transactions via the network. The internet is supposed to facilitate business communications among those who are into it like the banks. The said argument misses the point of having to have access in the Internet. Who else will not need the banking industry this time? If one belongs to a third world country and waits for a cash remittance from a first world country, does he or she not know that the money will have to pass through the Internet that links the banks around the world. In case the remitter and the expected recipient will encounter a problem with the remittance, will they not require the use of the Internet to facilitate the communication? If this happened before, they can talk via phone but this time a cheaper mode is available. They can chat in the Internet and they can solve their problem from there. That point of this counter argument is that business entities use the Internet, the public will have to follow using the same because that is demanded by the need of the times. It may be explained that the banking industry are interlinked around the world, hence to say that they are not interlinked is shortsightedness. Investors from richer countries of the world are pouring their investments in poorer countries too with the expectation of the developing the market. What will this rich investor’s do is to employ people from these poor countries and the moment these workers have financial capacity, they will immediately become members of the financial community that lives on computers and the Internet. With communications to have become cheaper, the Internet has employed many which afforded people to better educate them selves. Because of the Internet, people can now study online and can transact online. Shall not the better education and better communication caused by the Internet then? For social reason, Hertlein and Sendak (n. d. ) also argued that increasingly a part of everyday life, the Internet allows users to develop online interpersonal relationships and this resulted to breach of relationships and trust and commitment of previously existing assumed romantic relationships. They thus argued for Internet infidelity resulting from these breaches. They also noted that fact that as the Internet has the ability to affect the structure, timing, and rhythm of relationships, it also inherently affects the manner in which a couple defines intimacy in a way that couples who once felt that they were close and connected may now struggle with a new set of rules and codes of conduct that are ambiguous and upon which they may not agree under the present level of technology using the Internet. Seeing the effect of such change on interpersonal relationships, they saw the effect of a â€Å"compromised intimacy and a devaluing of the primary relationship, potentially cascading into other significant problems. † (Hertlein and Sendak, n. d. ). It may be counter-argued however that what may have been termed as internet infidelity may infer that as an increased freedom to communicate and express oneself because freedom allows so. It cannot be argued that the Internet cause infidelity because it is the human person who made the choice to communicate for more freely to other people. To justify their points, Hertlein, and Sendak said that the paradoxical nature of online relationships has been noted by many where they illustrated cases of people engaged in online relationships that can choose to present a detached attachment. They explained that Internet allows for immediacy of communication and interaction while maintaining anonymity thus allowing transmittal of confessional self-disclosure. This, the authors found causes â€Å"elements of a disembodied corporeality, easily abandoned high investment and strictly private proclamations of the union. † (Hertlein and Sendak,n.d. ) Again this appears to be short sighted interpretation of the use of the Interne since it is still the human person who will make a choice and not the Internet. It may be argued that people make choices not the Internet. As further evidence against the use of the Internet, Hertlein, and Sendak found flirting in use of the Internet, masturbations committed online (Hertlein and Sendak , n. d). They cited Maheu and Subotnik who found flirtation leads to erotic satisfaction â€Å"as there is a mental ability to disassociate the online sex with anything having to do with a person’s real life. † (M Mahu & R Subotnik, 9) They also cited research estimates that about 20% of Internet users while online to have engaged in some sexual activity (Cooper, Scherer, & Mathy, 2001). On a balancing note, as counterargument against the use of the Internet, Hertlein, and Sendak (n. d. ) cited that benefits from the use of the Internet such as the shift to better intellectual and emotional relationships of individuals due to individuals’ greater appreciation for online relationships. They cited a study, where participants reported greater levels of satisfaction with their online relationships than with their face-to-face relationships (Underwood, H & B Findlay, 127-140). They also noted greater freedom to express feelings that could not be done in non-virtual relationships specially the for men. Before one knows it one is confession all sorts of things in the Internet and it is good for people psychologically. Good relationships may be produced in the net because of more freedom to express oneself or the result of an incontrovertible marketing of the self. In ace-to-face communication, one who engages in a relationship must in many aspects expose one’s identity to be potentially judged and the self cannot escape the agony of embarrassment. But in the Internet one can do many things like disguising in many names but with the eventual benefit of self discovery and more psychologically matured to face the world. Thus, Hertlein, and Sendak found that Internet users shape personal demographic information to be in better compliance with what they assume to be others’ version of the ideal mate that in so doing, a person may better come to understand how one’s own being can change. With the anonymity therefore afforded on the Internet that enhances one’s ability to promote any chosen identity, experimentation with different identities has become familiar commonly understood and practices by many in the Internet. What is the effect of all this is the social construction of self as highlighted and elevated? (Hertlein and Sendak, n. d). This paper has proven that the use of the computer or the Internet has become a necessity physically, economically and socially. The arguments forwarded against were overcome by contrary evidence. The physical reason that only in the office have need of the internet has almost made everybody not able almost able to live without the computer or the Internet because it is those who have the resources who make the world running by forcing almost every to see the benefits of the technology. One cannot refuse money passing through the high technology banking using the Internet. One will have to be eventually become part of the banking system of the international communication promoted by the Internet. The economic reasons are obvious. Who does not want cheaper cost of communication and faster way of service? Who would not want to see what is happening in the world when one will have the money to buy even a gadget to have access in the Internet? What would have caused the non-governmental organization to dream for one laptop for each child despite the financial incapacity to acquire one? Should we not rather conclude that there is a strong belief that they the acquisition of knowledge of more knowledge the faster way that will cause intellectual and economic prosperity of these children? There is also enough ground to overcome the argument that that increasingly a part of everyday life, the Internet has allowed the online interpersonal relationships that resulted to breach of relationships and trust and commitment of previously which were romantic relationships before. That the Internet has the ability to affect the structure, timing, and rhythm of relationships, to have affected the couple definition of intimacy in a way that couples who once felt that they were close and connected may now struggle with a new set of rules and codes of conduct that are ambiguous are just sighs of enlightened path for more freedom to intimacy in other forms. It was explained that what may have been termed as internet infidelity is actually a failure to appreciate and adjust to changing reality that people have become more socially adjustable indeed because of the technology. It was thus observed that people engaged in online relationships that can have a detached attachment, immediacy of communication and interaction while maintaining anonymity which transmittal of confessional self-disclosure. The finding by authors of more socially adjusted beings mere pointed to the need to have the technology these days where people could now have parties and occasions even if these people are apart from each other. The argument against by using on line or Internet infidelity is a shortsighted interpretation of the use of the technology as it is basic to understand that it is still the human person who will make a choice and not the Internet. The finding also that online activities resulted to flirtation leading to erotic satisfaction given the mental ability to disassociate the online sex with anything having to do with a person’s real life is just a revelation that man has been doing the same thing in secret with or without the Internet. The Internet was invented to serve mankind and since necessity is the mother of all inventions, one could not but accept the fact the invention has become a necessity. The ever increasing growth of the industry are living proofs Internet is to remain in the lives of many people because not only that the advantages of far outweighs the disadvantages of having the same but the technology come into being because of the need to survive. Economically speaking technology increased production and productivity although population continuously grows. Works Cited:Cooper, Scherer, & Mathy, Overcoming †¦over a 5-year Period’, Journal of Personality & Social Psychology 84(2): 352–64, 2001 D Greenfield, Virtual Addiction. Oakland: New Harbinger Publications, 1999. Hertlein and Sendak, Love â€Å"Bytes†: Internet Infidelity and the Meaning of Intimacy in Computer-Mediated Relationships, n. d. , www document} URL http://www. inter-disciplinary. net/ptb/persons/pil/pil1/hertleinsendak%20paper. pdf, Accessed July 14,2007 M Mahu & R Subotnik, Infidelity on the Internet. Naperville, Illinois: Sourcebooks, Inc. , 2001, p. 9. Nie, N. Sociability, Interpersonal Relations, and the InternetReconciling Conflicting Findings, 2001, Behavioral Scientist, Vol. 45, No. 3, 420-435 (2001)2001 SAGE Publications, {www document} URL , Pew Research Center Luxury or Necessity? Things We Can’t Live Without: The List Has Grown in the Past Decade December 14, 2006, {www document} URL, http://pewresearch. org/pubs/323/luxury-or-necessity, Accessed July 14,2007 Underwood, H & B Findlay, ‘Internet Relationships and Their Impact on Primary Relationship’, Behavior Change, 21/2, 2004, pp. 127-140.

Internship Report An Internship - 1700 Words

An Internship Report as Intern Programmer Analyst Submitted in fulfillment of the requirements for the award of the Degree Of MASTERS in COMPUTER SCIENCE By Rahul Sharma NALAM ( 700630254) Under the guidance of â€Å"Dr. Xiaodong Yue† Department of Mathematics Computer Science, University of central Missouri, Warrensburg, Missouri- 64093 PREFACE This document specifies the work that I did during the Internship course at RAMPS International Inc., New Jersy under the guidance of Dr. Xiaodong Yue (UCMO). Starting with the report, It gives the complete overview of my activities and technical experience gained through the course CS5020. I hope that I was successful in representing my work in this report in a very simple way and also technically right. Rahul Sharma NALAM ACKNOWLEDGEMENTS I am very thankful to Dr. Xiaodong Yue for being my adviser throughout the intern program. I also want to thank my supervisor and the team for their motivation and support during the program. 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Death Of A Salesman By Arthur Miller - 918 Words

The American Dream has always been this ideal of a person achieving the ultimate success of owning a house and being able to financially provide for their family . The general idea of the American Dream for almost every person is to be economically stable. Many have tried for years to try and make their American Dream a reality but many have failed due to mistaken views on how to achieve such dreams. In the play â€Å"Death of a Salesman† by Arthur Miller the concept of the American Dream is depicted through the eyes of the character, Willy Loman. Willy Loman, is portrayed as a person who is utterly blinded by his beliefs on how things should be that it can lead to his failure. Willy has the wrong views on how to achieve his dream so much so that it ultimately leads to his demise. The general idea of the American Dream is to be economically stable and being able to support one s family. The obsession of having more and more money may sometimes overwhelm a person and delude them into believing that that is what truly is important in their life. Having an overabundance of money is very important to Willy and he believes that if a person has a lot of money they have achieved success. Willy even tells Linda that â€Å"†¦[he] get[s] the feeling that [he’ll] never sell anything again, that [he] won’t [make] a living for [Linda]†¦Ã¢â‚¬  (38). Willy believes that the only thing that matters in life is making money in order to have it. Being rich is the American Dream for Willy and not havingShow MoreRelatedDeath Of A Salesman By Arthur Miller1387 Words   |  6 PagesAmerican play-write Arthur Miller, is undoubtedly Death of a Salesman. Arthur Miller wrote Death of a Salesman in 1949 at the time when America was evolving into an economic p owerhouse. Arthur Miller critiques the system of capitalism and he also tells of the reality of the American Dream. Not only does he do these things, but he brings to light the idea of the dysfunctional family. Death of a Salesman is one of America’s saddest tragedies. In Arthur Miller’s, Death of a Salesman, three major eventsRead MoreDeath Of A Salesman By Arthur Miller888 Words   |  4 PagesDeath of a Salesman† is a play written by Arthur Miller in the year 1949. The play revolves around a desperate salesman, Willy Loman. Loman is delusioned and most of the things he does make him to appear as a man who is living in his own world away from other people. He is disturbed by the fact that he cannot let go his former self. His wife Linda is sad and lonely; his youngest son Biff is presented as a swinger/player while his eldest son Happy appears anti-business and confused by the behaviorRead MoreDeath Of A Salesman By Arthur Miller1573 Words   |  7 Pagesrepr esents a character with a tragic flaw leading to his downfall. In addition, in traditional tragedy, the main character falls from high authority and often it is predetermined by fate, while the audience experiences catharsis (Bloom 2). Arthur Miller’s play Death of a Salesman is considered to be a tragedy because this literary work has some of the main characteristics of the tragedy genre. In this play, the main character Willy Loman possesses such traits and behaviors that lead to his downfall, and theRead MoreDeath of Salesman by Arthur Miller972 Words   |  4 PagesIn the play Death of a Salesman by the playwright Arthur Miller, the use of names is significant to the characters themselves. Many playwrights and authors use names in their works to make a connection between the reader and the main idea of their work. Arthur Miller uses names in this play extraordinarily. Not only does Miller use the names to get readers to correlate them with the main idea of the play, but he also uses names to provide some irony to the play. Miller uses the meanings of someRead MoreDeath Of A Salesman By Arthur Miller1628 Words   |  7 PagesArthur Miller wrote the Pulitzer Prize winning play Death of a Salesman in 1949. The play inflated the myth of the American Dream of prosperity and recognition, that hard work and integrity brings, but the play compels the world to see the ugly truth that capitalism and the materialistic world distort honesty and moral ethics. The play is a guide toward contemporary themes foreseen of the twentieth century, which are veiled with greed, power, and betrayal. Miller’s influence with the play spreadRead MoreDeath Of A Salesman By Arthur Miller949 Words   |  4 PagesDeath of a Salesman can be described as modern tragedy portraying the remaining days in the life of Willy Loman. This story is very complex, not only because of it’s use of past and present, but because of Willy’s lies that have continued to spiral out of control throughout his life. Arthur Miller puts a modern twist on Aristotle’s definition of ancient Greek tragedy when Willy Loman’s life story directly identifies the fatal flaw of the â€Å"American Dream†. Willy Loman’s tragic flaw can be recappedRead MoreThe Death Of A Salesman By Arthur Miller846 Words   |  4 PagesA Dime a Dozen The Death of a Salesman is a tragedy written by playwright Arthur Miller and told in the third person limited view. The play involves four main characters, Biff, Happy, Linda, and Willy Loman, an ordinary family trying to live the American Dream. Throughout the play however, the family begins to show that through their endeavors to live the American Dream, they are only hurting their selves. The play begins by hinting at Willy’s suicidal attempts as the play begins with Linda askingRead MoreDeath Of A Salesman By Arthur Miller Essay2538 Words   |  11 PagesSurname 1 McCain Student’s Name: Instructor’s Name: Course: Date: Death of a Salesman Death of a salesman is a literature play written by American author Arthur Miller. The play was first published in the year 1949 and premiered on Broadway in the same year. Since then, it has had several performances. It has also received a lot of accordances and won numerous awards for its literature merit including the coveted Pulitzer for drama. The play is regarded by many critics as the perfectRead MoreDeath Of A Salesman By Arthur Miller2081 Words   |  9 Pages#1 â€Å"Death of a Salesman† by Arthur Miller is a tragedy, this play has only two acts and does not include scenes in the acts. Instead of cutting from scene to scene, there is a description of how the lighting focuses on a different place or time-period, which from there, they continue on in a different setting. The play doesn’t go in chronological order. A lot of the play is present in Willy’s flashbacks or memories of events. This provides an explanation of why the characters are acting a certainRead MoreDeath Of Salesman By Arthur Miller1475 Words   |  6 Pagesto death to achieve their so- called American dream. They live alone and there is no love of parents and siblings. They may have not noticed the America dream costs them so much, which will cause a bigger regret later. In the play Death of Salesman, Arthur Miller brings a great story of a man who is at very older age and still works hard to achieve his desire, which is the American dream. Later, he no tices that his youth is gone and there is less energy in his body. Willy Loman is a salesman, who